|Fleet Feet Sports
|“[Swope Design Group has] created an amazingly effective retail environment within a very small, quirky space…on a very limited budget. We’ll definitely want to employ some of its concepts in future stores—bring Swope into our koretsu.”
-Tom Raynor, Fleet Feet, Inc.
Owner: Jim & Camille Estes
This franchised retail sporting goods store is located in the historic Schuster Building in a space that originally housed a movie theater. Swope designed the space to overcome its irregular shape and to accommodate several interchangeable retail display systems for apparel and various running-related items and accessories. A scaled wood gymnasium floor and rubberized track are employed to accent a shoe display of over 100 models and multiple brands. The transaction counter is centrally located within the space. Windows are employed for branding purposes and for product display. A “Video Gait Analysis” treadmill system is also given prominent exposure. In 2002, Fleet Feet Sports of Louisville was named the top national franchisee by Fleet Feet, Inc., the world’s largest chain of running shoe stores.