Louisville Slugger Museum
Environmental Graphics
“What you’ve done is give the place a personality that says Louisville Slugger; plus, you’ve made it a heck of a lot easier and more fun for folks to find their way around.”
-Bill Williams

Owner: Hillerich & Bradsby Co.
Location: Louisville, Kentucky
Size: 300,000 S.F.
Completion: 1997

Hillerich & Bradsby’s Louisville Slugger Museum and world-famous
bat-manufacturing facility attracts over 150,000 visitors a year. Swope Design Group worked with graphic designers and specialty fabricators to design and implement an interior and exterior environmental graphics program to brand the facility and make it easy to navigate and more user-friendly. Unique program features include acoustical ceiling baffles hung in the atrium in a baseball-stich pattern, a custom “Signature Wall,” large exterior vinyl graphics, and 3-D wayfinding and branding elements throughout the interior.

*Architecture: Louis & Henry Group
*Photography: Quadrant